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Deep Dive

Deep Dive

ANZ CMO Sweta Mehra on reshaping and upskilling marketing, finding budget allies, redefining personalisation, massive in-housing savings and rewiring its tech stack to unlock $100m

By Paul McIntyre & Brendan Coyne

19 July 2021 9 min read

By Paul McIntyre & Brendan Coyne -

19 July 2021 9 min read

Deep Dive

Deep Dive

Coming off oxygen: How ANZ’s top marketer is planning for recovery - and distinctiveness

By Paul McIntyre - Executive Editor

14 June 2020 5 min read

By Paul McIntyre - Executive Editor

14 June 2020 5 min read